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WHY CHOOSE
The Real Jewelry Company?
At The Real Jewelry Company, our mission is to revolutionize the jewelry shopping experience by empowering consumers with knowledge and providing ethically crafted jewelry. Built on a foundation of transparency and authenticity, we are proud to offer exquisite pieces made with lab-grown diamonds and recycled precious metals.
We are committed to:
- Education: Ensuring every customer understands the value and craftsmanship behind their jewelry. From the benefits of lab-grown diamonds to the importance of sustainable practices, we empower our customers to make confident, informed decisions.
- Fair Pricing: Delivering high-quality, custom-made jewelry at competitive and transparent prices—free from the markup and misleading tactics often found in traditional jewelry stores.
- Sustainability: Reducing our environmental impact by exclusively using lab-grown gemstones and 100% recycled precious metals. Our approach ensures that every piece of jewelry we create supports a better future for both people and the planet.
We believe in crafting jewelry that celebrates life’s most precious moments while upholding the highest standards of integrity, sustainability, and social responsibility. When you shop with The Real Jewelry Company, you’re not just purchasing jewelry—you’re joining a movement to redefine what luxury means.
FIT FOR OUR LADIES
TRUSTED BY CELEBRITIES
Alfonso Evans and Mark Martin, the driving forces behind The Real Jewelry Company, share a milestone moment with NFL great Chad Johnson in Miami. We had the honor of personally delivering our signature Baguette Infinity Cross Bracelet to the Bengals Ring of Honor All-Pro Wide Receiver. Chad Johnson expressed his admiration for our innovative approach to educating consumers about fine jewelry. His encouragement fuels our commitment to redefine luxury and make a lasting impact in the industry. A defining snapshot of our journey to build a multi-million dollar brand committed to ethical practices and consumer education.
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THAT GIRL LAY LAY
Known for her incredible talent as a rapper, singer, and actress, That Girl Lay Lay made history at just 11 years old as the youngest African American female rapper to sign a record deal with Empire Distribution. Her debut single, "Go, Lay Lay, Go," and album Tha Cheat Code (2018) quickly catapulted her to stardom. Beyond music, Lay Lay starred in the Nickelodeon sitcom That Girl Lay Lay (2021–2024) and collaborated with Scholastic Publishing on a series of empowering books for young readers.
We were honored to partner with Lay Lay to create custom jewelry that reflects her unique style and vibrant personality. As someone who continues to inspire creativity and confidence in young audiences, Lay Lay embodies the values we cherish at The Real Jewelry Company: authenticity, boldness, and excellence.
DAME DASH
Known for co-founding Roc-A-Fella Records and spearheading the careers of countless iconic artists, Dame Dash is a cultural icon who has consistently redefined excellence in the entertainment industry.
Our partnership with Dame Dash was truly special. We had the privilege of outfitting his wife with exquisite custom jewelry and crafting personalized pendants for both him and his son. Each piece was designed to reflect their individuality, legacy, and unmistakable style, celebrating the strength of their bond as a family.
Dame Dash’s visionary spirit and dedication to creating timeless art align perfectly with our mission at The Real Jewelry Company. We are proud to have been part of his story, creating bespoke designs that represent both style and substance.
Gorilla Zoe
Our collaboration with Gorilla Zoe was a testament to his bold and unique personality. We had the honor of designing custom jewelry pieces that perfectly complemented his signature style and creative energy. From statement pieces to intricate designs, our work with Gorilla Zoe reflects the artistry and craftsmanship that The Real Jewelry Company is known for.
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