
The Real Jewelry Company
Kings Cut Moissanite Earrings
- Regular Price
- from $99.99
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- from $99.99
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The Real Jewelry Company
Moissanite Cross Hoop Earrings
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- $149.99
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- $149.99
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The Real Jewelry Company
3mm Moissanite Tennis Chain
- Regular Price
- from $574.99
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- from $574.99
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The Real Jewelry Company
10mm Moissanite Prong Cuban Link Chain
- Regular Price
- from $1,199.99
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- from $1,199.99
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The Real Jewelry Company
Moissanite Stud Earrings
- Regular Price
- from $49.99
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- from $49.99
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The Real Jewelry Company
Custom Moissanite Grillz
- Regular Price
- from $899.99
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- from $899.99
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The Real Jewelry Company
15MM Baguette Moissanite Cuban Chain
- Regular Price
- from $3,399.99
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- from $3,399.99
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The Real Jewelry Company
Moissanite Cross Pendant
- Regular Price
- from $349.99
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- from $349.99
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The Real Jewelry Company
6mm Micro Moissanite Cuban Chain
- Regular Price
- from $879.99
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- from $879.99
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The Real Jewelry Company
Infinity Baguette Cross Bracelet
- Regular Price
- $1,599.99
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- $1,599.99
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The Real Jewelry Company
Custom Diamond Grillz
- Regular Price
- from $2,699.99
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- from $2,699.99
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The Real Jewelry Company
Moissanite Nail Bangle
- Regular Price
- $174.99
- Sale Price
- $174.99
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TRUSTED BY CELEBRITIES

Alfonso Evans and Mark Martin, the driving forces behind The Real Jewelry Company, share a milestone moment with NFL great Chad Johnson in Miami. We had the honor of personally delivering our signature Baguette Infinity Cross Bracelet to the Bengals Ring of Honor All-Pro Wide Receiver. Chad Johnson expressed his admiration for our innovative approach to educating consumers about fine jewelry. His encouragement fuels our commitment to redefine luxury and make a lasting impact in the industry. A defining snapshot of our journey to build a multi-million dollar brand committed to ethical practices and consumer education.
The Real Jewelry Company
In the bustling heart of Norfolk, VA, The Real Jewelry Company shines as a beacon of unyielding excellence and trailblazing representation in an industry where only 2.4% of jewelers are black-owned. Founded by a dedicated Navy veteran, Alfonso Evans—also known as Zoe Tha Jeweler—the company's mission transcends the allure of sparkling lab-grown diamonds and precious gemstones. It illuminates the vast economic disparity where black consumers pump a staggering $70 billion more into clothing and accessories than any other racial or ethnic group, yet find limited reflection of themselves in the corridors of ownership. With a passion for ethical luxury, financial literacy, and social responsibility, The Real Jewelry Company isn't just a brand—it's a movement. A movement inspiring a new generation of young African-American entrepreneurs to challenge norms, shatter ceilings, and own their piece of the dazzling pie that is the jewelry industry.
THE REAL JEWELRY COMPANY AT INVESTFEST '23
Capturing a pivotal moment at InvestFest hosted by Earn Your Leisure, where The Real Jewelry Company had the incredible opportunity to showcase our innovative business model in front of 20,000 attendees. We took center stage to educate the crowd about the intricate art of jewelry-making and gemstone identification, elevating consumer awareness in our unique way. The event also served as a networking hotspot, bringing us in contact with other dynamic black-owned businesses.

