In the bustling heart of Norfolk, VA, The Real Jewelry Company shines as a beacon of unyielding excellence and trailblazing representation in an industry where only 2.4% of jewelers are black-owned. Founded by a dedicated Navy veteran, Alfonso Evans—also known as Zoe Tha Jeweler—the company's mission transcends the allure of sparkling lab-grown diamonds and precious gemstones. It illuminates the vast economic disparity where black consumers pump a staggering $70 billion more into clothing and accessories than any other racial or ethnic group, yet find limited reflection of themselves in the corridors of ownership. With a passion for ethical luxury, financial literacy, and social responsibility, The Real Jewelry Company isn't just a brand—it's a movement. A movement inspiring a new generation of young African-American entrepreneurs to challenge norms, shatter ceilings, and own their piece of the dazzling pie that is the jewelry industry.