About Us


Because we know our customers tend to be very price conscious The Real Jewelry Company has been built on a no-frills approach to selling Moissanite hip-hop style jewelry. Our mission is to build a respected jewelry brand that evokes self-confidence, practices social responsibility and inspires others to be great. We achieve this by providing the biggest variety, at the best price, with the absolute best quality Moissanite and diamonds.

Only the best Moissanite. Period.

Selling nothing but the best Moissanite gems is a very high priority of our company. Since most Moissanite gems don’t come with 3rd party lab certification, it is important to purchase Moissanite from experts who know how to tell the good from the bad. When The Real Jewelry Company was first launched in 2021, very little was known about Moissanite within the hip-hop jewelry niche, and Alfonso, had to learn for himself how to sort and identify the best quality Moissanite gems. This knowledge has been shared behind the scenes with our distributors and manufacturers with the purpose of perfecting the supply chain and ultimately ensuring that our customers get the best Moissanite gems available.

Designed in America.

Every piece of jewelry we sell is designed right here in the United States. We partner with several American and international jewelry manufacturers to offer the vast selection that we do. From design to casting to stone setting, every piece of jewelry is made by professional bench jewelers. We are in the process of creating a supply chain that creates opportunities and an eco-system for African-Americans who are jewelers and those aspiring to become jewelers.

Recycled Metals

Every piece of jewelry we sell is made of 100% recycled precious metals. Because our recycled metals are refined back into their pure elements, they are of the same high quality as newly mined metals. Dirty gold mining has a history of civil war, labor abuses, and environmental devastation. Our objective is to diminish the negative impacts of dirty gold by reducing the demand for newly mined metals.

Perfect Lab Grown Diamonds
Some of our customers request diamonds to make their jewelry or on custom projects. As lab diamonds have become more universally available, we have moved to selling lab diamonds (true synthetic 100% carbon diamonds). The reasons are:

Better quality: each stone is beautifully cut, colorless, and has exceptionally high clarity.
More durable: since lab-grown diamonds are grown in a controlled environment, the diamond crystal is purer than most natural diamonds, and as a result, they are much tougher and more durable.
More social and environmentally friendly: the abuses and ugly history of the diamond trade have become well known in the last few years, and while diamond dealers attempt to give consumers peace of mind by not offering “conflict diamonds”, in reality, the definition of “conflict diamonds” is quite limited by design. It doesn’t take into account human rights abuses, environmental degradation, or safe labor practices.

In the end, ask yourself: do you want the best quality, most beautiful and most durable diamond stones available? Or is it more important that it is dug out of the ground? Is being dug out of the ground really an advantage?